What Exactly is SEO & Why do You Need It?

For businesses, building a website is only the first step. To build your brand and increase sales online, you need to get potential customers to be able to find your site when they search for the products or services you offer. The best way to do that is through SEO (search engine optimization).

SEO (search engine optimization) is the process of optimizing your website so that it gets ranked higher on search engines (like Google) for related keywords. If you want to improve your rankings, generate more sales and leads, and reach more people online, we can help!

But What Does That Mean?

Prospectary-SEO-Why (2)

In our era, search engine optimization is essential to any business with an online presence. It’s the most viable and cost-effective way to both understand and reach customers. No matter the type of business you have, investing in SEO is a must if you want to optimize your results from your digital presence.

Just like the yellow pages in a phone book, search engines work the same. Think about the process you take when you’re looking for a restaurant, hotel, new vendor or business to work with.

Prospectary-SEO

Do you chose the first option available to you?

Probably not.  Instead, we do what most people do -
R E S E A R C H!

And that research most likely goes a little like this:

Talking on Phone

You call up a few friends or colleagues and ask who they use.

SEO Woman Working

Then you narrow it down by researching online for price, location, reviews, etc...

Prospectary-SEO-selection

Finally, you make a decision based on the what they offer and how much it costs.

Based on this criteria, you feel confident picking the best company to work with. This same concept applies to your business.

If your business isn’t findable on Google, then your customers don’t know about you.

This is where we come in!

We know SEO and small businesses inside and out. We customize our work to fit the needs of each and every client. When you invest in our Search Engine Optimization services, your site will increase in search engine results making your website more visible to potential clients and converting more customers.

Facebook Post 940x788 px (4)